Moments after Facebook CEO Mark Zuckerberg announced that the company would be rebranded as “Meta,” Twitter users mostly responded with the first syllable of the name: “meh.”
Zuckerberg stated that the name “Facebook” no longer encompasses “everything we do,” as the company now includes Instagram, Messenger, its Quest VR headset, and other products.
“Today we are seen as a social media company. But in our DNA we are a company that builds technology to connect people,” Zuckerberg said, according to AP news.
Because the announcement came after documents were leaked revealing how Facebook ignored internal reports and warnings about the harms its social network caused or magnified around the world, many Twitter users responded by shrugging or engaging in the snark.
#BREAK Facebook’s new company name is Meta
It still has all the same problems it had this morning. pic.twitter.com/3AROaibCeU
— Donie O’Sullivan (@donie) October 28, 2021
You know the old saying, “Never change your company name when you’re hungry.”
— Church’s Chicken (@ChurchsChicken) October 28, 2021
*comedian voice* isn’t it meta that facebook thinks a name change will get us to forget that its hands are soaked in blood
— Edward Ongweso Jr (redacted spooky) (@bigblackjacobin) October 28, 2021
Rebranding Facebook to Meta is last straw stuff for Zuckerberg before he launches sharks with laser beams attached to their heads
— Fintan Walsh (@FintanYTWalsh) October 28, 2021
“facebook? never heard of them.” – Zark Muckerberg, CEO of Meta pic.twitter.com/IoaYlwG7IQ
— drew olanoff (@yoda) October 28, 2021
Meta accomplishes only one thing. It allows Mark Zuckerberg to say he’s not the CEO of Facebook.
He will now do less controversial things like build a new virtual universe where he can be king.
While running Facebook.
— Andy Slavitt 🇺🇸💉 (@ASlavitt) October 28, 2021
— Luke Smith (@LukeSmithF1) October 28, 2021
This would have been way more meta pic.twitter.com/qeNg8YZhvm
— Morning Brew ☕️ (@MorningBrew) October 28, 2021