YouTube is attempting to make it easier for people to find trustworthy and high-quality health information. It is making its health product features available to certain healthcare professionals and information providers in the United States.
It began providing these features to educational institutions, public health departments, hospitals, and government agencies last year.
“This new step will enable us to expand to include high-quality information from a broader group of healthcare channels,” wrote Dr Garth Graham, global head of YouTube Health, in a blog post.
Labels under videos clearly state that the information is from a healthcare professional or an accredited organization, among other features.
When a user searches for a term like “bipolar” or “breast cancer,” they may see a carousel of videos near the top of the search results with the label “From health sources.”
According to YouTube, healthcare professionals can apply for the program beginning today. They’ll need to show proof of their medical license and that their YouTube account is active.
They must also adhere to the best practices for sharing health information established by the Council of Medical Specialty Societies, the National Academy of Medicine, and the World Health Organization.
YouTube intends to expand the program to more markets and medical specialities.
It is inherently beneficial to assist people in obtaining credible health information from a verified professional.
Given the COVID-19 and vaccine misinformation that has been rampant on the platform in recent years, YouTube will have to tread carefully with this program.
Meanwhile, YouTube warns users not to take health-related information from verified professionals as medical advice (and nor will the videos apply to everyone). If you have a medical concern, you should still contact a healthcare provider and, if necessary, contact emergency services.
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